Essentials Lounge

The inaugural Essentials Lounge (2010) was created to offer an experience exclusively for media, as an alternative to celebrity gift lounges at the Toronto International Film Festival (TIFF). It has since been defined as the original experiential lounge, exclusively for Canadian media reporting on the Film Festival.

The multi-branded event takes place each year before the official launch of TIFF and allows participating brand partners to see the benefit of a direct-to-media platform throughout the festival and beyond. The event generates tremendous buzz for partners’ brands and services via traditional and new media.

TAKE A LOOK INSIDE #ESSENTIALSLOUNGE6IX (2015)

PAST PARTNER BRANDS INCLUDE:
Aveda
Balzac’s Coffee Roasters
Ban
Bath and Body Works
be Delectable
Benefit Cosmetics
Calvin Klein Underwear
Cake Beauty
Centrum
Clarins Fragrance Group
Crest
Dial
Dior Beauty
Elastoplast
EMjoi
Elizabeth Grant
Ethical Bean Coffee
Genuine Health
Hard Candy
HP
John Frieda
Joy-a-Toes
Knix Wear
Kosmea
Krispy Kreme
Menchie’s
Me.n.u Food Truck
Micropedi
Misfit Studio
Moksha Yoga Downtown
Nike
Oats & Ivy
OrderIt.ca
Polysporin
Powerocks
Pretend Tan
Rexall
Rockport
Saucony
Schwarzkopf
Sensodyne
Simon & Schuster
SkinCeuticals
Smart Water
Soap & Glory
SOREL
Tarte Cosmetics
Tealchemy
Tealish
The Good Press
TUMS
Vitaminwater
Viviscal
WINKS Eyelash Boutique
Your Tea